Marketing · 5 min

Test whether your marketing copy is clear to a decision maker

Copilot Chat

Short answer: Upload the document to Copilot Chat and ask whether a decision maker would understand the core value: yes, partly or no first. Then ask for what's clear, what's not (quoted), jargon to cut, missing proof and a two-sentence rewrite. Run the follow-up to hear the questions a skeptical buyer would ask.

Last checked against Microsoft docs: Oct 21, 2026

After the fifth review round, nobody on the team can read the copy with fresh eyes. Copilot can. A two-minute clarity check before launch saves a rewrite later, and marketers who catch unclear messaging early protect the whole campaign.

A common situation (composite)

We've rewritten this page six times.
Everyone signed off.
I still can't explain what we sell in one sentence.

What you get

Data: one marketing document and who it's for.
Does: scores clarity and points to the confusing lines.
Output: a verdict, a list of fixes and a two-sentence rewrite.
How often: before anything goes live.

Before you start

Needs: Microsoft 365 Copilot Chat. Not sure what you have? Start here.
Microsoft's label for this scenario: Microsoft 365 Copilot Chat.
Where: Copilot Chat.
Access: Copilot only uses content you already have permission to open. Use only information your company allows in Copilot.

The steps

Upload or paste the document.
Name the reader: role, company type, what they care about.
Run the prompt.
Run the follow-up for the buyer's questions.
Fix the top three issues, then run it again.

Copy this prompt

Read this document as a [decision maker role] at a [company type] who cares about [their priority].

Answer first: is the core value clear? Yes, partly or no.
Then:
- What's clear
- What's unclear, quoting the exact lines
- Jargon to cut or replace
- Claims that need proof
- A two-sentence value statement that would work for this reader
- A clarity score from 1 to 5, with one reason

Don't add facts that aren't in the document.

(Prompt from stuckwithcopilot.com/guides/messaging-clarity-test/)

Make it better

Run this next, in the same chat.

Now list the three questions a skeptical [CFO] would ask after reading this, and point to where the document should answer each one. If it doesn't, say what's missing.

(Prompt from stuckwithcopilot.com/guides/messaging-clarity-test/)

Data tip: use this with your work Copilot, and leave out passwords, payment details and anything your company marks restricted.

What a good result looks like

A straight verdict up front, quoted lines you can find and fix, and a rewrite that uses only facts from the document.

If a feature is missing

If the file won't upload, paste the main sections. For a deck, paste the slide text.

Make it smarter

Keep a short "What it got wrong" note. Paste it above the prompt next time, like "Don't invent dates".

Not sure what to ask? Copy the quick note for your Copilot admin.

Questions people ask

Test whether your marketing copy is clear to a decision maker?

Upload the document to Copilot Chat and ask whether a decision maker would understand the core value: yes, partly or no first. Then ask for what's clear, what's not (quoted), jargon to cut, missing proof and a two-sentence rewrite. Run the follow-up to hear the questions a skeptical buyer would ask.

What do I need for this?

Microsoft 365 Copilot Chat. If the file won't upload, paste the main sections. For a deck, paste the slide text.

Is Copilot's clarity score reliable?

Use it as a quick check, not a final grade. The quoted lines and buyer questions are the useful part.

Can I test it for different audiences?

Yes. Run it again with a different reader. Copy that works for a CFO often fails for an IT lead.

Should I test competitor pages too?

It's a good exercise. Paste a public competitor page and compare the clarity scores and verdicts.

Next step

Try it once, then make it yours.

Run the prompt on one real task this week. Then pick your next workflow.

See the workflow library ↗

Cite or share this guide

Test whether your marketing copy is clear to a decision maker. Stuck with Copilot. https://stuckwithcopilot.com/guides/messaging-clarity-test/ Last checked Oct 21, 2026.

One Copilot idea a week

One idea a week that makes your job easier, makes you smarter, and gets your Copilot doing more for you. Something genuinely cool, not a hack. Built for people in sales, marketing and ops.

Where this comes from

Inspired by Microsoft's Copilot scenarios. See the original at Microsoft Copilot adoption (Microsoft's Copilot Prompt Gallery). The prompts and steps here are rewritten and expanded by Stuck with Copilot. This site is not affiliated with Microsoft.

Official references

Last checked against Microsoft docs: Oct 21, 2026.